Top 5 Fitness and Weight Loss Programs Apps Performance in the UK Q3 2023

During the third quarter of 2023, the top 5 fitness and weight loss apps in the United Kingdom demonstrated varying performance trends. Below is an overview of their downloads, revenue, and active user metrics.

Strava: Run, Bike, Hike showed a dynamic revenue trend, starting at around $262K at the end of June and peaking at $463K in the week of July 24. By the end of September, revenue settled at approximately $267K. Downloads for Strava fluctuated between 23K and 30K weekly, while weekly active users remained relatively stable, averaging around 850K.

MyFitnessPal: Calorie Counter experienced steady revenue throughout Q3, hovering around $240K per week with minor fluctuations. Downloads saw a slight decline from 26K at the start of the quarter to about 19K by the end of September. Weekly active users showed a gradual decrease from 963K to 844K over the same period.

Calorie Counter + had a relatively stable revenue trend, starting at $232K and ending at $189K. Downloads ranged between 15K and 24K weekly, with a noticeable dip in August. Weekly active users decreased from 130K to around 113K by the end of the quarter.

Fitbit: Health & Fitness saw variable revenue, peaking at $380K at the beginning of the quarter and then maintaining an average of $180K. Downloads were consistent, ranging from 14K to 21K, while weekly active users showed a slight decline, averaging around 750K.

OS Maps: Walk, Hike, Run, Bike had a steady revenue stream, averaging around $160K, with a peak of $188K in mid-August. Downloads saw a consistent decline from 20K to 9.5K weekly. Weekly active users also decreased from 57K to 47K over the quarter.

This data, sourced from Sensor Tower, offers a snapshot of the fitness and weight loss app market in the UK for Q3 2023. For more detailed insights, visit Sensor Tower.